About Us

IKONÏC PARLAY

IKONÏC PARLAY is more than just a clothing brand—it’s a movement rooted in self-belief, resilience, and taking risks to achieve greatness. Founded in our dorm room at Bowie State University, our brand embodies the mindset of betting on ourselves and refusing to settle for mediocrity. “Parlay” comes from the world of betting, symbolizing the risks we take to build something extraordinary. Our name represents the journey of becoming IKONÏC by stepping out of our comfort zones and striving for success.

FOUNDERS

We are three founders— David, Chief, and Ja'Dyn —who come from similar backgrounds, shaped by challenges that tested our strength and character. Growing up, we often felt like we were in the shadows, but through this brand, we’ve found our light and our purpose. Fashion became our way of expressing ourselves, and now, we want to inspire others to embrace their uniqueness and take control of their own destinies.